The site targets white collar professionals, but I do not see why blue-collar tradesmen should not be there as well to show off skills that AI cannot yet replace. Moreover, the earlier you start using LinkedIn, the better, because it takes time to grow your connections and build a wide network. Regardless of age, I believe everyone should be on LinkedIn because it is largest platform for professional networking and job hunting. The next largest age group is 35 to 54 (25 per cent), followed by 18 to 24 (21 per cent). LinkedIn has about 3.8 million users in Singapore and its advertising tool reveals that 52 per cent of its Singapore users are aged 24 to 35. IT IS INTEGRAL TO YOUR CAREERįor those who think that LinkedIn is for stuffy, older people, it is actually the young workforce who are embracing it. Here are some tips on making LinkedIn work for you. What puzzles me is that despite LinkedIn’s immense popularity, many people still do not know how to use it effectively. While its contemporaries Facebook and Twitter have seen waning participation, LinkedIn continues to grow steadily and now has 900 million users. Since 2010, LinkedIn has helped me to land three different job roles. Occasionally, someone will come knocking with a job opening and we will strike up a conversation. To me, it is all of the above, and I have always treated it as a massive lounge to hang out with other working professionals. Is it a social media platform? Is it a jobs portal? Is it a marketing tool?
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